AI in all its glory - emotional intelligence is still the winner in many disciplines. The machines do not win over man for a while. I was inspired when I read an article about Why man will always be smarter than artificial intelligence. In the age of digitalization, it is important to understand that machines are good at reading patterns, but they never become human. Machines can not mimic the emotional intelligence of man.

To create profitable motivation and drive for employees is for us about working with status, predictability, influence, relationship and justice. The model is called SCARF and was developed by brain researcher David Rock. To know it is to have knowledge of the emotional intelligence. We call it STARS.

The present-day human brain was formed around 40 000 years ago and one of its most important functions is to warn of dangers, of our survival. Not least social threats are something we are all pre-programmed to react to. To reduce the number of threats of this kind in the workplace is to invest in commitment and profitability.

Brief about creating security with SCARF:
Status - how we are ranked in the organization, do we feel we can contribute?
Clarity - creates security, ambiguity and changes create the opposite
Autonomy - is about individual independence and control
Relationship - a context where we experience community and trust
Rules of the game - balance is created through the experience of being treated fairly

Commitment is built throughout the organization by constantly honing your emotional capital. How do you make sure you're on the right track?

Yesbox platform helps managers understand the motivations of employees to give them the best possible support. Our digital tools for heart rate measurement with your employees and Conversation put you in development mode. It helps you to get a clear picture of how the organization feels both above and below the surface, and to create good communication between managers and employees. In order for the people in the organization to be able to exchange their full potential - in a long-term sustainable way.

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