Five easy steps to build profitable trust

On Yesbox we often meet customers who are almost afraid to measure trust and therefore want to give tips on how you via a model in five parts can build a culture of trust where you trust each other and thus can perform your very best. We call the model TRIDA, where each step gives the brain signals to take steps towards increased trust:

• transparency
• Relation
• Insight
• Participation
• Act & test

transparency

In the first step, you focus on eliminating the feeling of fear and threat, emotions that are controlled by the amygdala - the reptilian brain - which always listens to words and sayings that can threaten us. When it perceives danger - it is the interpretation that matters - you feel threatened, and lose your productivity. Communicate about topics that may seem threatening, in a sincere and open way, radiate consideration in what others can see and hear, and you will help the brain to take the steps towards security and trust.

Relation

The next step is to build relationships and invest commitment. When we feel that we can not trust someone who is the key to our and the organization's success, we can easily choose to go into an interpretation instead of truth to create a sense of security. In this defensive situation, my story and your story will almost never match. In my story you are guilty, in your story I am guilty. Include everyone when building relationships, even those you may not like best. Appreciation is a key word here, it will increase the sense of community and implementation power.

Insight

Emotions are in focus in the third step, include and invite everyone to talk about their needs and their aspirations. People have blind spots in their conversation. They are emotional truths that stand in the way and where we have blind fields there is a risk of conflicts. Think that there are only opportunities here, even in the conversations that you may really want to avoid and need to practice. And remember to listen - understanding and trust will be the reward.

Participation

Scientists argue that our brains are designed to be social - and that the need for human contact is greater than the need for security. The feeling of being socially excluded activates the same neurological regions that are activated in physical pain, suggesting that social rejection can in fact be painful. Create strategies for shared and shared success, instead of thinking "I have the right" think "exciting to investigate where we end up together". Talk then together about what shared success means to you. Here it is also time to practice talking about problems and conflicts with a focus on keeping perspective.

Act & test

In the last step of TRIDA it is time to take out trust in reality. Here, the focus is, therefore, not to play own films of reality in the head, but to reach a common picture of the world. All perceptions and preconceived sentences should be tested in your culture of trust based on the key words truth, empathy and judgment. Does my picture match your image? If not, why not? If yes, example? Here the prefrontal cortex - the execution brain - gets to work.

Do TRIDA one step at a time, let each step take its time and see it as a long-term project to gradually increase trust in the organization. Good luck - and you, Please contact us here if we can support you on the road!

The concept CIQ - Conversational Intelligence® spreads knowledge about how to work with neuro-leadership to build and maintain trust, integrity, empathy and good judgment. CIQ has developed the TRUST model which is the basis for TRIDA and parts of this article.